How many Google reviews does your business need?

Local businesses needGoogle review to help build and maintain a online reputation positive. These reviews also make it possible to increase the visibility of retailers and to show potential customers the credibility required for them to make a purchase. However, the number of Google reviews may vary depending on your objectives specific. Before talking about these goals, it is necessary to keep a few things in mind, here they are.

• La quality Reviews matter a lot: You want real reviews, real customers.
• Positive reviews are, of course, preferred; but a negative review From time to time strengthens your credibility.
• Having no reviews doesn't help your business at all. You need at least some opinions To prove Existence of your business.
• Les algorithms of Google change frequently, so you should approach reviews like SEO articles.

We will now focus on the number of reviews. optimum according to each specific objective. Let's note one last thing before we start: The number of reviews applies to each commercial location.

Make a star bar appear on Google and Google Maps: 1 review

Like reviews, Google reviews with stars allow you to materialize visually the appreciation of your service. According to Google, “review scores” (or the star rating that appears on your Google Business profile in local search) are calculated by doing the Average grade obtained. So technically, you only need a Google review to generate a star rating. Although, ideally, you should take steps to get more than one review.

Improving search rankings: 10 Google reviews

If your goal is to improve the ranking of your business in local search results, you need an average of 10 reviews. When your business ranks higher in search results, more people can see you. This means that you could potentially attract more customers And of revenues. Google reviews can therefore play a role in your business's results. While there is a correlation between local search rankings and the number of Google reviews, other factors also come into play. Note for example theoptimizing your Google Business profile, of your website, etc.That being said, getting 10 reviews seems to be a good method to improve the standings of your business. Once you've reached these 10 reviews, you should start to see a difference in your rankings. Provided, of course, that your Google Business business listing is up to date and optimized, just like your website. Once reached, don't stop at 10 reviews; The more you have, the better!

Convert more customers: 20 to 50 Google reviews

As a business owner, you always want people who find you through a local search to take the next step. Several actions can then be recorded:

• Click to the website.
• Call to request more information.
• Booking of an appointment, a table, etc.
• Launching a itinerary.

Google reviews are an important part of customer conversion. In fact, some studies show that around 88% of consumers consult reviews before making a purchase.

In general, customers want to see A lot of reviews, whether for individual products or businesses as a whole. The sweet spot for the conversion seems to be Between 20 and 50 reviews. If you manage to reach this range of 20 to 50 reviews, you're positioning your business on the right track to more customer conversions. Indeed, this number of opinions will inspire them trust and will give credibility to your business.

Slowly but surely: A long-term vision

Now that you have more concrete numbers, you can start working on your Google review. But keep in mind that you need to have a vision to longterm. With Google reviews, you can't afford to relax.

Don't look for a massive influx of reviews

Les mass influxes reviews are not beneficial. Indeed, this increases the risk of Google classifying your business as a spam and reduces your visibility. Plus, your review strategy doesn't have to end overnight. In order to prove that your business is still asset and that your customers are always Satisfied, you need to receive Google reviews by stepless.

Targeting a continuous flow of reviews

Setting up a continuous flow of reviews shows Google that your business is working, all the time. It proves that your business and your customers are assets.To set up such a flow, it is important to building systems. For example, a tool automated of requesting Google customer reviews makes it possible to ensure the collection of feedback on the longterm. Go to our article How to ask for a customer review to find out more.